Beauty in Age

It seems the fashion industry is finally waking up to the fact that we are still beautiful as we age. Since the mid 2000’s Advanced Style by Ari Seth Cohen has showed us that style and beauty does not fade. A blog that turned into a book and documentary shows women from around the world dressed in their unique style. It shows us anything is possible with a bit of pizzazz and confidence.

The fashion world were not far behind on the uptake of older women in marketing as seen by the Karen Walker 2013 sunglass campaign. The models Joyce Carpati, Linda Rodin, Lynn Dell and Ilona Royce Smithkin were aged 65 to 92 and had featured in Ari Seth Cohen’s work previously.

High fashion followed suit and in spring 2015 at the age of 80, Joan Didion featured in the Celine print campaign.


Perhaps one of my most favourite style icons, Iris Apfel features in the Blue Illusion 2016 campaign. Her excitement about her unique style is contagious. I’ve been a bit of an Iris fan for years so to see her still rocking her amazing collection of clothes makes me smile.

Finally the women themselves are getting into social media and showing us what they are wearing. Here is my list of top instagram stars!

Baddie Winkle – this woman loves colour and she has the attitude to go with it. As an influencer with more than 3 million followers she has recently released a book titled “Baddiewinkle’s Guide to Life”

Sarah Jane aka Saramaijewels and mywrinklesaremystripes – Sarah Jane is a bohemian at heart and started her first Instagram account to promote her antique jewellery business.

Jennykeeoz – Jenny Kee has been a figure on the Australian fashion seen for decades. Her eclectic style and love of print continues to exude.

Iris Apfel – The 2015 documentary “Iris” shows Iris’ adventurous approach to dressing. Her wardrobe is enviable and treasures are aplenty.

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Happy 2018 my dear friends 🍾💋

A post shared by Iris Apfel (@iris.apfel) on

Ari Seth Cohen – Author of “Advanced Style” Ari travels the world finding stylish women. There is something here for everyone whether you love colour, more traditional tailoring, bohemian or kooky.

Bonpon511 – This delightful Japanese couple have been wearing matching outfits for 37 years. This is wardrobe co-ordination at the next level.

Style Crone – With a love of hats, Judith radiates glamour. Perfect for inspiration for a special occasion.

There are plenty more you will discover as you search Instagram late at night when you should be sleeping. Enjoy and I hope these inspire you!

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